Song Review:: BLACKPINK: JUMP

• Release date: 2025 July 11

• Album tracklist: JUMP

• Album runtime: 3 minutes

 I've been doing this for almost two years and this is the first BLACKPINK group song in at least two years, but the first non-OST in three. This brings the total up to just over thirty in total, which sounds like a lot until you factor in how long since debut. And that's a failure on the company's end. But it's still exciting for the fans now that the drought is a little bit over. It won't be over until there's a mini album or a proper album, but this is more of a quick cloudburst, enough to wet the ground but not enough to help the plants survive long. And I'm also pretty disappointed that it's less than three minutes long considering the above paragraph, but I'd still be disappointed even if the group was more active.

This is probably dance pop at its finest with a sprinkling of latin and EDM to really round out the sound. Y'all will have to tell me if it feels like a BLACKPINK song, but it does feel like a YG song, so I'm going to guess that it does. This has so much energy to it and there's an acceleration to it that really pulls the song together. But the instrumental highlight is the EDM dance break at the very end. That's what we call satisfying.

It's not a BLACKPINK song if they don't sing "BLACKPINK in your area". It's just not. JUMP however includes that, so this is definitely a BLACKPINK song, even if it's at the end instead of toward the beginning. They really do have fabulous voices when they're within their ranges and well supported, don't they? Just makes it all the more frustrating that they've been able to release so few songs as a group.

This is a weird music video and I'm here for it. It's almost like they're the cordyceps from Last of Us, but instead of turning people into mushroom zombies, they're turned into headbanging zombies. So that's fun. What I'm assuming is hopefully the CGI is a little bit, mmm, apparent in places, which is simply an observation. But I genuinely like how weird it is, and how unapologetic about it the music video is, unlike some really bad movies I've seen that try to take themselves too seriously. I appreciate this a lot more than I can say.